BrandSchema

Grow your business in the new era of search

Customers now find brands on Google, ChatGPT, TikTok, YouTube and Reddit. We help you show up and win across all of them, starting with a free score that shows where competitors are ahead.

Free · Takes 30 seconds · Results sent by email

Already know you have gaps? Talk to us about fixing them →

Our approach
Brand Positioning
AI Gap Analysis
Paid
ChatGPT AdsGoogle AdsMicrosoft AdsMeta
Organic
SEOAI searchSocial
Search now happens onGoogleAI OverviewsChatGPTTikTokInstagramYouTubeRedditAmazon
Matt Shenton, Founder of Brand Schema
Matt ShentonFounderLinkedIn ↗

In the age of AI, the brand that’s understood gets chosen.

Customers don’t search once and click any more. They ask ChatGPT, scroll TikTok, check Reddit, then Google you. Each of those systems decides who to show based on what it understands about your brand.

So we start there: what you want to be known for, and whether the algorithms see it. Then we put paid and organic to work on the gaps, so every channel tells the same story.

How we help

From score to growth

Your free score finds the gaps. Our team closes them, and a monthly rerun shows the results.

01 · ScoreFree

See where you stand

One score across search, AI and social, against the competitors customers find instead.

GoogleAI answersSocialVideo
02 · FixDone with you

Close the biggest gaps first

Our team builds the plan and does the work, starting with the fixes that move your score most.

AI visibilitySEOAmazonYouTubeTikTok
Talk to us about fixing them →
03 · MeasureMonthly

Watch the gap close

A monthly rerun tracks your score against competitors, so you can see what the work is changing.

Score trackingBenchmarksShare of demand
What we find, and what we fix

Where you stand, who beats you, and what to fix first

Illustrative example. Your score is built from your own site, competitors and category.

Competitor comparisonStart here

Your score against the brands customers find

54/100 search and discovery score
Competitor A
71
Competitor B
61
Your brand
54
Competitor C
16
Score by channel

Strong on Google, missing on TikTok and AI

Google
AI Overviews
ChatGPT
TikTok
YouTube
Reddit
Your brandCompetitor average
Ranked fixes

What to fix first, by impact

1
Grow AI Overview mentionsNamed on 30 pages; your closest competitor on 65We can do this for you →
High
2
Answer category questions on RedditCompetitors appear in 4x more threadsWe can do this for you →
High
3
Post on TikTok againLast post 9 months ago; Competitor A posts weeklyWe can do this for you →
Medium
Get started

Ready to grow in the new era of search?

Free · Takes 30 seconds · Results sent by email

Already know you have gaps? Talk to us about fixing them →